Chocolates Bocao'

About the Brand

Bocao' is an organic, artesanal Panamanian chocolate brand committed to working with small local agricultural communities.

Awards & Recognitions

Bocao' was selected to be exposed in 2 different international design expositions!

‍BID Expo 2020, Madrid
In 2020 it was exposed in Madrid in the BID expo (Bienal Interamericana de diseño) an international design competition with 16 years of experience.

www.bid-dimad.org

‍Casa América Expo 2022, Madrid
In 2022 it will be exposed in Madrid in "Casa America: Ibero-America Designs" Exposition. The exposition consists in portraying 2 emblematic designs from each country, for a total of 22 countries. Bocao' was selected as 1 of the 2 projects representing Panamá.

The Challenge

During the brand development process we noticed Panamanian chocolate competitors only focused on Panamanian heritage. Our solution to this problem was to build a brand centered on their ethical sourcing values.
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Our objective was to create brand awareness, educate about ethical sourcing and connect with Panamanian’s local pride. Bocao’s target are young Panamanians and foreigners living in Panama, they are ethically conscious and like to support small local brands.

The Solution

We created a brand and package that communicates the artesanal attributes, ethical sourcing values as well as its Panamanian identity through visuals and copywriting on the packaging.

We created an iconic, hand-drawn illustration that combines the shape of the country (Panama) and a cacao farmer. We wanted this illustration to be a prominent element of the brand, so we included it on the inside, and we manipulated it and used it on the front design.
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Colors, materials (matte cardboard, slight texture) illustrations and textures were chosen to support the visual system created to portray the attributes we discussed previously.

Team

Linea Branding:
Visual identity, ilustrations and packaging
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MUTAxMK:
Brand Strategy
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Visu:
Video and photography
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Laura Escoffery:
Photography